VIDEO: Shahid Kapoor Sets The Stage On Fire As He Launches His Clothing Brand
Why just Bollywood ladies, our industry men are not behind when it comes to owning a fashion brand. Latest to join the bandwagon is Shahid Kapoor
After Deepika Padukone, Katrina Kaif, Alia Bhatt and Kriti
Sanon, Shahid Kapoor has launched his own clothing line called, ‘Skult’.
The opening ceremony was quite an affair, as Shahid made a
dramatic entry at the venue zip-lining on a cable.
He also entertained the audience with his superhuman dance moves
and choreography. Dressed to kill in all black, Shahid inaugurated his clothing
line with much fanfare.
However, Shahid’s family was not present here. While his mother
Neelima Azeem and brother Ishaan Khattar were spotted taking a walk in the
city, wife Mira was missing from the action too. Guess the newborn is keeping
her busy at home.
Skult is Shahid’s association with the Aditya Birla Group’s
e-commerce portal ‘Abof’ which has launched India’s first ‘athleisure’ fashion
brand, Skult By Shahid Kapoor. The brand has been created in partnership with
Shahid. ‘Athleisure’ is a huge trend globally. In ‘athleisure’, clothes are
designed to be sturdy to withstand vigorous routines, yet they are trendy and
versatile to be worn everywhere. Identifying the void in Indian wardrobes and
taking the idea forward, Shahid thought of taking this street-wear hybrid trend
to next level with the launch of this brand.
Shahid Kapoor also created a lot of noise on social media
yesterday when he tweeted a congratulatory message for Deepika Padukone after
watching her Hollywood film xXx: The Xander Cage’s trailer. It was the first
time, both exchanged tweets on the social media and Deepika’s PDA for Shahid
grabbed a lot of eyeballs (Deepika Padukone And Shahid Kapoor Exchange Messages
On Twitter For The First Time, Oct 18)
Thumbnail Image Source: Manav Manglani
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